Max Mara x William Wegman “Dogs in Coats” Exhibition

Monday, September 21, 2015

Cuteness alert! Luxury Italian label Max Mara has partnered with photographer William Wegman for a special traveling exhibition series named, “Dogs in Coats”. The fun venture features photographs of Weimaraners in Max Mara’s 101801 camel coats—a signature mainstay from the brand that embodies their core values of simplicity, elegance, and effortless style.

Throughout the fall season, “Dogs in Coats” will be traveling to a number of key regional markets and a limited edition of thirty 101801 camel coats (in their classic style: original silhouette and quintessential camel fabrication) will be available for purchase at one of these events.

And for all the animal lovers out there, here’s another plus—special hangtags and exclusive “Dogs in Coats” notecards will be included along with the coats. Also, with every $2,000 purchase, a signed William Wegman book entitled, Polaroids, will be gifted. Up next, the exhibition will be taking place at Max Mara’s 813 Madison Avenue boutique on October 14. Stop by and shop on!



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