Armarium Chalet Pop-Up

by Amanda N. Ross Photographed by Aerin Lauder, Bronson van Wyck
Friday, November 13, 2015

If it’s hosted by Bronson van Wyck, you know it’s an going to be a great event. And if it’s hosted by van Wyck and Aerin Lauder, you know it’s completely unmissable.

Such was the case with Thursday night’s opening of the Armarium Chalet pop-up at the St. Regis Hotel. The winsome duo hosted a festive group of high-profile guests including Tamara Mellon, Nina Garcia, Alessandra Brawn Neidich, Kelly Rutherford, and Indre Rockefeller who all toasted the apparel company’s NYC launch and eventual foray into Palm Beach and Aspen.

Armarium Chalet masterminds Trisha Gregory and Alexandra Lind Rose were present, talking with guests about the idea behind the pop-up: to take the stress out of holiday shopping by curating only the best pieces by the best designers in-store. Sounds like all the makings of a very merry holiday season to us.

Photos by BFA


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