AVENUE Picks

A $400 doll worth a million bucks: Lanvin for Dessine L’espoir

Wednesday, September 21, 2011


If there were an award for the best fashion campaign of the season, there’s no question Mr. Alber Elbaz, the bespectacled creative director of Lanvin would win first prize.The fashion house’s hilarious campaign for Fall 2011, featuring supermodels Karen Elson and Raquel Zimmerman dancing to rapper Pitbull (with a cameo from the designer himself), having gone viral, it seems the friendliest man in fashion can do no wrong. Next up for the brand is a collaboration with Dessine L’Espoir (Design for Hope), an organization that provides funding for research and treatment of HIV/AIDS around the world. Albaz enlisted the help of women affected by the diseases in Swaziland to hand embroider fabric figurines who were then dressed in miniature Lanvin confections, providing the women with income and the promise of a healthier future. Retailing for $400, this is not exactly a doll you would gift to your 2 year-old niece, but the price tag is nothing in comparison to the service it provides to those affected by a terrible disease.


The dolls are now available at the New York Lanvin boutique or online at www.lanvin.com



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