Parties & Events

A Date with Denim and Kate Upton at EXPRESS, Inc.

Thursday, July 10, 2014
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Yesterday evening in Times Square the iconic America retailer, EXPRESS, Inc. hosted an exclusive RSVP-only event, “A Date with Denim and Kate Upton.” The brand was excited to announce that supermodel Kate Upton will be its first celebrity spokesperson in over a decade.

The new denim collection became available online and in-stores beginning on July 7th. The new and improved jeans include updated fabrics, washes, premium tailoring and new fashion details. The styles range from acid wash to mid-rise to sleek and sexy indigo high-rise.

This event kickstarted with a 2-hour shopping event where the first 25 customers to spend $200 won a meet and greet with Upton. All shoppers during the event received a 25 percent discount and were able to get in on behind-the-scenes action.

The A-list crowds at this party ranged from supermodels to fashion bloggers to loyal fans. Some of these included Cara Crowley, Vogue‘s market stylist, Christina Caradona, Lindsey Calla, Helena Glazer, Natalie Suarez and Arielle Nachmani.

Photos by BFA.

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