A Star is Born (This Way): Be a Mugler Model: Facebook Your Face!

Tuesday, March 22, 2011
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Rick "Zombie Boy" Genest and Nicola Formichetti

The AVENUEinsider is slightly scared and obsessed with overly tattooed Rick Genest, a.k.a. “Zombie Boy” who stars in Lady Gaga‘s “Born This Way video and is the new model and muse of Nicola Formichetti for Mugler.

And how did Montreal-based (and at the time passport-less) Genest get discovered? Facebook! Formichetti found the living work of art while browsing through photos on social networking’s number one hub.

“Basically I Facebooked him and was like, “You know, I’m doing this thing in Paris and I would love you to be there in two weeks.” Formichetti says. “He emailed me back straightaway and he was like, “Yeah, sure, I would love to, but I don’t have a passport.”

Needless to say, Formichetti got Genest (who he calls “Rico”) to Paris. A star is born (this way).



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