Alexa Chung

by Amy Michelle Smith Photographed by Alexa Chung== CHANEL Soho Boutique Opening Party ARRIVALS== Chanel Soho, NYC== September 9, 2010== ├é┬ęPatrick McMullan== Photo-MAX RAPP/PatrickMcMullan.com== ==
Monday, June 27, 2011

Alexa Chung doesn’t want to be called an “It Girl”. But when you’re a TV-hosting, record-spinning, Vogue-contributing beauty, it’s a label that’s unsurprisingly hard to avoid. The one time model, and MTV host, along with her rocker-boyfriend Alex Turner, splits her time between the trendy Columbia Road Market area of East London and, well, equally trendy Williamsburg, Brooklyn. Making a splash on the social scene here in New York, Chung counts Chanel designer Karl Lagerfeld and Vogue Editor Anna Wintour as both admirers and friends. Coined “a phenomenon” by the latter, this British beauty is taking the fashion world by storm. Not only did the classic Mulberry brand design an “Alexa” bag inspired by the muse, but British label Madewell brought her on to design an exclusive line that hit the stores last fall. As a contributing writer for British Vogue, Chung has featured interviews with some of the fashion worlds most coveted designers. Not bad for a girl from small-town Hampshire, England.

Declared “the Kate Moss of the new generation” by the New York Times, there’s no doubt we’ll be seeing a lot of this transplant from across the pond. And with her lust-worthy wardrobe and bevy of fellow It-Girl friends, that’s something that I think we’ll all be happy to take.


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