by Amanda N. Ross Photographed by FILE - In this Wednesday, Sept. 12, 2012, file photo, Apple CEO Tim Cook speaks following an introduction of the new iPhone 5 in San Francisco. Apple is emerging as a gentler, cuddlier corporate citizen in the year after the death of CEO and co-founder Steve Jobs. CEO Tim Cook's announcement that the company is moving a Mac production line to the U.S. is just the latest step in a charm offensive designed to soften Apple's image. (AP Photo/Eric Risberg)
Wednesday, September 9, 2015
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It seems like everyone in the world–at least with a Twitter account–waited with baited breath for today’s Apple keynote address, eager to see what incredible new products and updates Tim Cook and his team would unveil from their now-famous stage in San Francisco.

Hèrmes Apple Watch
Hèrmes Apple Watch

The fashion set, now all but completely merged with the tech crowd, was treated to a special announcement on the heels of the new Apple Watch reveal: the Hèrmes Apple Watch.

The legendary fashion house’s new collaboration features three signature styles, each perfectly incorporating the tech company’s groundbreaking innovation with the classic leather structure of Hèrmes. Starting at $1,100, the collection rolls into stores October 5, just in time for the holidays.


A Rockin’ Good Time at the Guggenheim

Music at the Museum

On The Avenue

Dinner For the Kids

Rockefeller University raised over $2.5 million at this year's benefit to support research and technological advancement in fighting childhood cancer.

On The Avenue
On The Avenue

Whitney Hosts Annual Art Party

The museum's annual Art Party is a smash hit.

by AVENUE insiderPhotographed by Billy Farrall