Après-Election Shock? MindMetro is the app for that

Thursday, November 10, 2016
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It’s no secret that it’s been quite a week. The election is headlined on newspapers, trending on Twitter, and either the topic of conversation or the 900 pound gorilla, let’s see, just about everywhere. However you’re feeling about the new U.S. president moving into the Oval Office, the change is quite a lot to take in. So. Breathe in, breathe out. MindMetro is here to help. The newly-launched meditation app aims to significantly reduce stress through the power of soothing sounds. Unlike guided meditation apps, MindMetro solely focuses on music as a path to relaxation through a series of uniquely composed instrumentals.

How exactly does it work? Simple—download the app, create a profile or sign in as a guest, and browse through the music store for a variety of songs designed by composer Ilan Kunik.

The app features a concept called Brainwave Entrainment Techniques aka MindMetro B.E.A.T.s., using scientific principles discovered during several decades of research on music and the brain. Different tones set emotional cues to help achieve and maintain your desired state, whether it is to relax, meditate, or sleep. Plus, save your fave songs and track the progress on how many meditation hours you’ve accumulated.

“We wanted to create an app that helps individuals get into the meditation spirit,” said Ehood Schwalb, founder and CEO of MindMetro. “Many people love to meditate, but they don’t usually know how long to relax. Our main goal is to encourage people to meditate at least 20 minutes a day.” Peace—if only for a few minutes—goes a long way.

Download MindMetro on iOS and Android.


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by Kelly LaffeyPhotographed by Billy Farrall