On The Avenue

Art and Fashion Collide in New Missoni Exhibit

by Kelly Laffey Photographed by Bruno Ragazzi, Daniel Walworth, Angela Missoni, Rosita Missoni, Servane Mary, Jose Martos, Chiara Rusconi, The Cornichons
Tuesday, November 1, 2016

Is fashion wearable art? Or is art a reflection of fashion? Working in differing media, Missoni designs and the work of New York-based artist Servane Mary flow together in a new exhibit that addresses these question at the Missoni boutique at 1009 Madison Avenue.

Missoni hosted an opening last week for Mary’s work, which features light boxes of appropriated press images from the 1940s through the 1970s. The most notable image is displayed in Missoni’s Madison Avenue-facing window, with two backward-facing cowgirls sitting on a fence, looking over their shoulder at the street below. The image reflects feminist ideals. “These were images of working women in the ranch in the late 40s, when the men were fighting overseas, so they had to do jobs that were meant to be done by men,” says Mary. This is Mary’s first time working in a public space for an art installation.

The collaboration is new, but one that has been a long time coming for Angela Missoni. “I’ve been thinking about how to use this space in a different way,” says Missoni. The store’s location is surrounded by art galleries, and Missoni wanted the store to reflect the face of the neighborhood. The installation will be up for three months, after which Missoni hopes to constantly bring in new artists, working in a variety of different media.

“I wanted the store to stay as-is,” said Mary. Missoni’s clothes are displayed as they have been, and Mary’s work allows for the collections to change seasonally without disrupting the look and feel of her art. “With the light boxes, the texture of the image is a little bit pixelated. There’s a grain to it, which kind of reminds me of the fabric,” says Mary about how her work complements Missoni’s fashion.

Attendees at last week’s opening included Angela Missoni, Rosita Missoni, Pat Cleveland, Ghada Amer, Gilles Bensimon, Alessandra Facchinetti, Marigay McKee, Jonas Mekas, Mia Moretti, Olympia Scarry, Cameron Silver and Mario Sorrenti. The evening ended with a live performance by Mary’s band, The Cornichons.


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