Baby Buggy Goes Bali at Theodora & Callum

Friday, March 11, 2011

This past Wednesday, Jessica Seinfeld, Scoop co-founder Stefani Greenfield, and Desiree Gruber hosted a luncheon-cum-shopping event at the ever-chic Mark Hotel to mark the official launch of the accessory line Theodora & Callum.  The eclectic and inspiring collection of jewelry, bags, shoes, and scarves, – all conceived by the team of Gruber and Greenfield – have already been a hit with high profile celebrities such as Kate Hudson, Emmy Rossum, and Selma Blair, and the buzz has only just begun.  The line also has a personal touch: Theodora and Callum are the names of Greenfield’s daughter and Gruber’s son, respectively.

It makes sense, when you think about it. Greenfield, who does most of the design, drew inspiration from her myriad travels – from Bali to Morocco; from Turkey to India; from Mykonos to Malibu.  And for young children, every day represents a type of journey – they look at the world with open eyes.

With a percentage of the proceeds benefitting Baby Buggy (founded by Jessica Seinfeld a decade ago), the yummy mummy set was out in full force. Among them: Nina Garcia, Eva Lorenzotti, Melanie Seymour Holland, Eugenie Niven, Kathy Griffin, Robert Verdi, Hota Kotb, Stephanie Winston Wolkoff, Eliza Nordemann, Renee Lucas, Jamie Tisch, Lizzie Tisch, and Susan Posen.  With the March thaw seemingly here to stay, many of the guests placed orders for the scarves and espadrilles (in matching patterns, no less) with summer on the brain. “These will be so perfect for the Hamptons,” noted one attendee for whom the warm weather cannot come soon enough. Not surprisingly, a Theodora & Callum Hamptons launch is planned for this summer, so stay tuned, because Memorial day will be here before we know it.


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