On The Avenue

Bashed Unlocks Peyton’s Party Places

Tuesday, November 29, 2016

Getting a reservation at a hot NYC restaurant can always be challenging. But for larger gatherings like birthday dinners or holiday celebrations, booking a group event is nothing short of a migraine.

Enter Bashed, the brainchild of entrepreneur Peyton Ladt, who spent years booking events at her client-facing roles at companies like luxury travel site Jetsetter, and the Pied Piper of entertaining among her friends. Bashed is the only place online where users can customize and instantly reserve venues for private dinners and group events in New York City.

Ladt is an expert when it comes to planning parties outside the home, offering advice about how to be a perfect group event organizer. “When it comes to etiquette, the rules for hosting an event at a restaurant or bar can be very different from those associated with entertaining at your own apartment,” she says. For starters, know your audience. “There are a myriad of venues to choose from in this city, but the place where you’ll take your clients to lunch is likely different from the venue you’d choose to celebrate your birthday party, so make sure you’re choosing the appropriate place for the occasion.”

Your guests’ proximity to the venue can have a huge impact on someone’s decision to make the effort to attend, especially day-of and in inclement weather. Ladt suggests picking a location that is central for most people attending. However, if there is one VIP in your group that you really want to be there, pick a venue closer to that person’s work or home. “It’s ok to do some light stalking,” she says. “Just call it a happy coincidence!”

“I have always been the unofficial planner in my social group and finding that underground secret bar with the jalapeño cocktail, or the veggie burger that tastes like the real thing (almost) became a hobby of mine” says Ladt. “After planning several group events over the course of a busy month, it finally hit me: the current group booking process was broken and unnecessary.”

Ladt understands how overwhelming it can be to figure out whether a venue is appropriate for that corporate dinner your boss asks you to whip up on 48 hours notice. Instead of researching restaurants and bars, endless emailing back and forth with several venues at a time discussing menus and pricing, negotiating complicated contracts, Bashed does it all with one click. Best of all, users pay nothing. Bashed will also hand hold users through the process. This includes planning the menu and taking care of the check and tips in advance, and providing photos of the room. And partnerships with Paperless Post and BFA for photography provide the added touches that will impress any boss or bride. Companies including WeWork, Hearst, JP Morgan and Forbes are using the site to plan fetes at restaurants such as Craft, Quality Meats, The Meatball Shop and Landmarc, among others.

That Bashed has launched in peak holiday party season is a happy coincidence indeed! https://bashed.co


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