Events

Basser Center for BRCA Jean Bash

Wednesday, November 11, 2015
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Taking a different approach to the usual benefit-hosting, the Basser Center for BRCA threw a casual and cool celebration at Cipriani Wall Street for their inaugural New York City benefit aptly named Basser Jean Bash – Unzip Your Genes. Free from evening gowns and black tie/tuxedo combos, the dress code was “Chic Attire, Jeans Desired”.


The Basser Center for BRCA (located within Penn Medicine’s Abramson Cancer Center) honored Jon Gray, the Global Head of Real Estate at Blackstone, and his wife, Mindy Gray. The couple are both alumni of the University of Pennsylvania and the founders of Basser Center for BRCA, a comprehensive center focused solely on the prevention and treatment of cancers associated with inherited mutations of the BRCA genes.


Fashion label rag & bone supported the event and designed three limited-edition jeans that were available for sale at their pop-up shop. The styles include the distinct logo of the Basser Center for BRCA and will be sold at select Bloomingdale’s and rag & bone stores. Each pair retails for $215 and donates 7% to fund the mission of the center.


Guests enjoyed a delightful cocktail hour with plenty of hors d’oeuvres before dinner was served. Altogether, the sold-out event successfully raised $8 million for the Basser Center for BRCA. A round of musical performances by American Authors and Freestyle Love Supreme filled the room, and it was definitely an momentous evening to remember.


Photos by Samantha Deitch/BFA.com.





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