Parties & Events

Belstaff and Liv Tyler Celebrate Premiere of Film ‘Falling Up”

Thursday, February 11, 2016

The downtown party scene gathered at Belstaff’s Soho pop-up store on February 10 for the exciting premiere of their new campaign film, Falling Up, starring with and executively produced by their (very well dressed) Brand Ambassador/Creative Contributor, Liv Tyler.

The British luxury brand’s temp store—open throughout New York Fashion Week—is modern in design, yet carries a historic feel to the space. Inside was a UK flag on the wall, shelves topped with coffee table books and accessories, and rustic garment racks filled with women’s and men’s sweaters, vests, jeans, and of course, Belstaff’s signature leather jackets, in a multitude of styles. One mannequin in particular, sported a vintage chocolate brown leather jacket decked out in a number of unique pins.

Among cocktails, hors d’oeuvres, and jamming out to the tunes of Fabrizio Moretti, guests enjoyed a first view of Falling Up. In the film, Tyler retraces the footsteps of pioneering 1920’s aviatrix Amelia Earhart (one of the first women Belstaff dressed). Directed by Niall O’Brien, the inspiring motion picture portrayed a character chasing her dreams, on her own terms.

“We’d been thinking of ways to tell the story of who the Belstaff woman really is—free-spirited, independent, brave,” said Tyler. “Amelia was the perfect inspiration: besides wearing Belstaff back then, she was the first

woman to fly across the Atlantic by herself and attempted to fly around the world. She was such a strong, powerful, intelligent, yet feminine, woman. It was an honor to play a woman based on such an incredible inspiring icon.”

Tyler has also been working on a capsule collection with Belstaff VP of Women’s Design, Delphine Ninous, which includes twelve wardrobe staples for the Women’s Winter 2016 collection.

Guests in attendance for the celebration included Johannes Huebl, Nell Diamond, Cleo Wade, Margot, and Julia Restoin-Roitfield. Following the premiere, Liv Tyler and Jefferson Hack hosted an intimate dinner at Fat Radish and the evening ended on a sky high note of success.

Photos by Joe Schildhorn/


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