The fashion crowd in New York treats the unveiling of the Bergdorf Goodman holiday windows like Hollywood treats the announcement of the Academy Awards. This year is no exception.
The window displays, which are always something straight of a fairytale, are based around the theme of "Destination Extraordinary." The displays depict a dreamlike itinerary of lush locales, unexpected landscapes and verdant gardens. All of the Bergdorf Goodman windows on 57th and 58th Street have the same theme this year. Consistency is key, isn't it?
David Hoey, senior director of visual presentation, cites the paintings of Henri Rousseau and 12th century Chinese watercolor mountainscapes as some of the inspirations for the larger-than-life scenes. "These windows are unexpected landscapes of the unexpected. They are delirious remakes of the classic dioramas seen in the natural history museums," he says. The displays showcase the work of commissioned artisans who spent nine months working to make the beauty of Bergdorf's.
Each window includes a specially imagined destinations including "The Book Club,” a dense green jungle, a menagerie of primates embellished with leaves, beads and dried flowers gathers to listen to a storyteller reading a book on a swing made of vines, featuring a dress from Marc Jacobs resort collection, “The Scenic Route” a magical lagoon overgrown with cypress trees, orchids and ferns, an adventurer walks a tightrope over rippling water as sea life flourishes beneath, featuring a jumpsuit by CD Greene, “The Winter Garden," a grand entrance to an extravagant verdigris greenhouse flanked by a giant pair of praying mantis sculptures, featuring a dress from Gucci's spring 2017 collection, “The Hitch Hiker,” A scene inspired by vintage Wild West postcards depicts an afternoon tour of the desert, via a giant jackrabbit, featuring a dress and coat from Roberto Cavalli's fall collection, and “Bird’s Eye View," a spectacular assortment of birds perch near a pagoda-style treehouse, featuring a dress and coat from Dolce & Gabbana's fall collection.
In addition to the spectacular windows, this holiday season Bergdorf Goodman has collaborated with New York event designer David Monn to create an interior installation inspired by the architecture of the New Main Floor. Each room offers a unique theme, as if visitors are traveling through different eras.
All windows will be on display through Monday, January 2.
Bergdorf Goodman will also host “Sundays with Santa” on the Seventh Floor on December 4, 11 and 18, from 12-6pm.
Visit their website at bergdorfgoodman.com.