Parties

BG Luncheon Kicks Off Melanoma Awareness Month

by Melissa Berkelhammer Photographed by Marnie Nussbaum, Debra Black, Jill Kargman
Monday, May 7, 2012
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With Memorial Day swiftly approaching, most of us here at AVENUEinsider are already beginning to think about bikinis, beaches, sun, and maybe even surf.  But what should be even more on our minds is sun protection.  May is Melanoma Awareness month, and Bergdorf Goodman has partnered with the Melanoma Research Alliance (MRA) to support advances in research against the fastly growing and often deadly disease.


All month long, BG is supporting the MRA through a host of exciting initiatives in-store, social media (twitter, facebook, pinterest), and their blog, “5th/58th” (blog.bergdorfgoodman.com). Last Thursday, MRA co-founder and chair Debra Black hosted a luncheon at BG restaurant to kick-off the partnership.  “We’re here to have fun, but now that the summer is coming, we want you to just think about how to protect yourselves and go see a dermatologist,” Black said before a well-heeled crowd that included Dr. Lisa Airan, Nathalie Kaplan, and self-described “trashy novelist” and melanoma survivor Jill Kargman, who also spoke at the event.


Dr. Marni Nussbaum, the MRA’s clinical dermatological advisor, doled out some startling statistics (one American is diagnosed with melanoma every 8 minutes) along with some very sound advice (all sunscreen should say “broadband,” meaning that it protects against both UVA and UVB rays).  Wear wide brimmed hats, use a minimum SPF of 30, and reapply a minimum of every 2 hours.


As we sipped our wine or ice tea and finished our salmon nicoise salad, we were delighted to learn that, for the rest of the month, 10 percent of the sales of luxe sun-protection products from brands like Chantecaille, La Mer, and Laura Mercier will benefit the MRA. Here at AVENUEinsider we do like the occasional splurge, but we also realize that this is the best kind of investment – in our safety. For more information, visit www.curemelanoma.org


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