Fashion

Brooke Garber Neidich and the Understated Wow

by Kristopher Fraser Photographed by Lainy Hedaya, Brooke Garber Neidich
Wednesday, December 14, 2016
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"I hope we all survive," jewelry designer Brooke Garber Neidich says when asked what her predictions for 2017 are. It's been quite a year, but she does have something to celebrate: the launch of her debut men's collection at Barneys New York and her third year at the store.

The business has come a long way since her father begin it in Chicago in 1946. Neidich took it to a whole new level in 2008 after he passed away. Her motivation was her philanthropy. She sits on the board of the Whitney Museum among other charities. Proceeds from her new men's collection are earmarked for the Child Mind Institute, a nonprofit organization dedicated to helping kids with mental health issues and learning disabilities.

Now that she's entered the world of men's jewelry, everything's coming up diamonds for Garber Neidich. She's seen a 40 percent sell through at Barneys with her men's line. Though it's sold "at a high price point compared to their other men's jewelry, it's not at a high price point for Barneys in general, especially compared to ready-to-wear," Neidich says. "So, I convinced them to take their ready-to-wear price approach to my jewelry and it's been great." Some of her men's items, like her black diamond bracelet, cost upwards of $16,000.

She's been considering doing men's for five years, and for a lady of luxury, she couldn't debut this line without a celebration.

On Tuesday, December 13, guests gathered in Barneys Penthouse Room to get a taste of Neidich's men's collection and enjoy some fine cocktails. The guest list included Odell Beckham Jr., Amirah Kassem, Paolo Roldan, Luka Sabbat, Lainy Hedaya, Grace Mahary, Wil Fry, Kate Young, Logan Horne, Mike “Upscale Vandal” Camargo, Jay IDK, Andre Saraiva, Dan Neidich, Steven Neidich, Richard and Lisa Perry, Mark Lee, Simon Doonan and Tom Kalenderian.

Guests in the penthouse were served champagne, Manhattans and fries from Barney's iconic restaurant, Fred's.

Of course, Neidich is a sales woman, so she took the opportunity to get her product out there as well. Guests like Beckham Jr. could be seen trying on her new polished link wave bracelets and diamond thread rings. Neidich's favorite men's piece, though, is "The black diamond bracelet," she says.  "It has that wow factor, but its understated."

Visit Barneys New York's website at barneys.com.

Visit Sidney Garber's website at sidneygarber.com. Sidney Garber's New York boutique is located on Madison Avenue between 77th and 78th Streets.

 

 
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