Brooks Brothers Opening Café in Flatiron

Friday, September 30, 2016

Perhaps you’ve thought to yourself, “I’d like to enjoy a hot cup of coffee before I go shopping for my stylish and well tailored clothing.” Well, now that just might be possible thanks to Brooks Brothers.

America’s longest established retailer has announced they will be opening its first-ever coffee shop on October 17 at their Flatiron location. The coffee shop in question will be called The Red Fleece Café, as it is located at the brand’s Red Fleece location, respectfully.


The new café will be located on the lower level of the concept store, which is being converted to become Brooks Brothers’ first ever standalone Red Fleece store. Located at 901 Broadway at the intersection of 20th Street, both the café and new freestanding store are an extension of the Red Fleece label.

Red Fleece is known for being Brooks Brothers’ younger, sportier line. The collection includes a full range of sportswear, tailored clothing and accessories for both men and women.


The café is meant to be an expression of the modern sensibility of Red Fleece and a go-to destination for those living, working and shopping in Flatiron.

“We wanted to enhance the shopping experience and the vibrant Flatiron neighborhood was the perfect spot for our first café as it embodies the Red Fleece lifestyle,” said Marco Revedin, Brooks Brothers vice president, hospitality.

The Red Fleece Café will serve Stumptown Coffee Roasters, the Portland, Oregon based coffee roaster with an outpost in Brooklyn. The café will offer customers a unique specialty coffee experience featuring single-origin and seasonal options brewed to order on a Modbar pour-over system, among the most state-of-the-art equipment in the industry. Stumptown’s legendary Cold Brew coffee will also be served on draft daily as well as a full espresso bar, drip coffee and brew-by-the-cup selection. The café will also serve pastries from Balthazar Bakery along with exclusive teas from Kusmi Tea. In addition, the café will sell a selection of merchandise including Stumptown coffee beans, brew kits and accessories, Kusmi Tea gift sets and tea assortments.


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by Debbie BancroftPhotographed by Griffin Lipson and Hunter Abrams/BFA.com