Brooks Brothers sets up for “The Flatiron Shop”

Friday, August 19, 2011

Returning to the neighborhood decades after moving from it’s previous Flatiron location, Brooks Brothers will unveil it’s new location at Broadway and 20th this Fall. But this isn’t quite your typical Brooks Brothers location – in an effort to attract a younger customer, the new locations will focus more on the sportswear side of it’s the brand’s offerings, leaving tailored and bespoke suiting to it’s other stores.

“It’s a lot less formal than a traditional Brooks Brothers store.” a representative told Women’s Wear Daily. “We’ve kept an exposed brick wall and are using antique furniture and vintage Brooks Brothers imagery from the Forties and Fifties.” And the new aesthetic doesn’t stop there. In place of the C-Span streaming televisions in the company’s Madison Avenue flagship, The Flatiron Shop will feature free wifi and vintage video games. The opening will appropriately coincide with another new venture for the company; Brooks Brothers will release it’s “Collegiate Collection” this fall, featuring signature pieces customized with the insignia and color schemes of a number of prominent American universities (mostly Ivy Leagues and Military Schools). The collection will be available in November, both online and in select stores. Surely the new youth-oriented shop will be the perfect home for this fun, new spin on a classic staple of American sportswear.

So whether you’re looking for your next pair of perfect Cino’s, or just feel like partaking in a game of Pong, make sure you make a stop at The Flatiron Shop this fall season.


Who Runs ABT? Girls!

ABT kicks off fall season

On The Avenue

Our Night at the Opera

Celebrating Marc Chagall, who is not a Marx Brother


All’s Fair at TEFAF Opening

The Society of Memorial Sloan Kettering raised funds as a glamorous art fair returned to New York.

by Debbie BancroftPhotographed by Griffin Lipson and Hunter Abrams/BFA.com