Parties & Events

Caruso Debuts Its First Global Flagship Store Off Fifth Avenue

Monday, November 17, 2014

On Thursday night, exquisite menswear brand Caruso debuted its first ever global flagship store at 45 East 58th Street – conveniently sandwiched between Bergdorfs and Barneys. This privately owned company – founded in 1958 by Neapolitan tailor Raffaele Caruso and still based in Soragna (Parma) today – has now been brought to the states for the most discerning of menswear aficionados to patronize.

Caruso CEO Umberto Angeloni (formerly CEO and co-owner of Brioni)¬† hosted the event for a select group – including Prosper and Martine Assouline, Geoffrey Bradfield, Jonathan Cheban, Carmen D’Alessio, Donna D’Cruz, Andres and Irina Serrano,¬† Christopher Mason, and DJ Mad Marj (Marjorie Gubelmann) – to celebrate the very best of Italian art, design, music, and hand tailoring.

He commissioned Italian intarsia artist Giuseppe Amato to perform a change of seasons on a unique art piece, while a velvet curtain separates the VIP Room, which is an homage to the Italian temple of opera, the Teatro alla Scala in Milan, complete with a rare set of memorabilia from one of the old theatre’s boxes.

All the material used to complete the 4500 square foot retail space – from the oak flooring to the terracotta tiles – was directly imported from Italy, appropriate given that all the clothes continue to be 100 percent made in Italy by the company’s 600 seamstresses.

As the guests sampled the chilled Lambrusco wine as well as the freshly sliced prosciutto¬† and porcini risotto with truffle, AVENUE asked Angeloni – CEO of Caruso since 2009 – what distinguishes the Caruso customer. “Someone who cares about the quality of the fabrics above everything, including the flash of a label,” he explained. “We don’t have huge advertising budgets or celebrity campaigns, so our prices are slightly less than comparable high-end brands, and the customer is paying strictly for the craftsmanship, not for other costs that shouldn’t be passed onto him.”

And now, that tradition shall continue – in the heart of one of New York’s busiest shopping meccas.


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