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Classics for a Cause: TOMS launches eyewear

Wednesday, June 8, 2011
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For years, TOMS’  faithfuls have put shoes on children’s feet with every pair they’ve purchased, by the company’s One for One policy. Now, TOMS founder Blake Mycoskie has worked his way up–literally–to eyes.

Yesterday, TOMS launched its first eyewear collection, and I, for one, am excited.

These classic shades come in a variety of shapes and colors but each don hand-painted stripes that symbolize the elements of One for One: you, the person you are helping and TOMS.

It’s for a great cause, and seriously, who couldn’t use another pair of sunnies?!
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