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EAST END RESET

Monday, August 3, 2015
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ALISON LOEHNIS has had an enviable career before landing in her current (enviable) role as Net-A-Porter’s president. She has spent her entire career looking to reconcile her interest and inspiration in both creative- and business-minded disciplines; she has held influential roles at Hachette Filipacchi (the publishing company responsible for JFK Jr.’s George), Disney, and LVMH before arriving at Net-A-Porter. The born-and-raised New Yorker met Net-A-Porter founder Natalie Massenet, and the fit was too natural to ignore. As many of our fashionable readers have probably gathered by now, under Loehnis’ direction both Net-A-Porter and Mr Porter have forged their top-notch shopping service into the Hamptons with same-day delivery. Here, Loehnis tells us what summers spent in the Hamptons mean to her.

East bound
I’m originally from New York City and grew up spending every summer and every weekend in East Hampton. It remains one of my favorite places in the world, and a place I return to every year. There are lots of sides to the Hamptons, but for me the best is the laid-back and serene side. I love being at Georgica Beach first thing in the morning and at the very end of the day. That said, I also love the occasional jaunt to town and going out to dinner.

Family time 
I typically stay at our family home with my husband and two children. We usually arrange a family reunion of sorts with my parents and my sister and her family. It is such a thrill to introduce the next generation to a place we love so much.

Friends abound
Having grown up out there and in the city, I always run into old friends. The occasional blast from the past is an additional perk.

Fresh perspective
For me, the Hamptons are all about unwinding and spending time with family and friends. From the moment we pull off the LIE I roll down the windows to smell the wonderful fresh beach air. A typical day might include a trip to Georgica Beach with my children, followed by lots of swimming in the pool, a trip to the playground in East Hampton and pizza at Sam’s. We love taking long beach walks, and I look forward to early-morning running. In the evenings we love to cook at home, barbecuing and grilling wonderful fish from the Seafood Shop (and the corn in August cannot be beat). We sometimes go out to dinner but never on weekends.

South Fork favorites
My favorite beach is Georgica Beach, followed closely by Wainscott Beach. In terms of restaurants I love the Crow’s Nest in Montauk and Tutto Il Giorno in Sag Harbor, and I never miss a visit to Nick and Toni’s. For old times’ sake I also love a trip to the Candy Kitchen. Sunset Beach and Vine Street Cafe on Shelter Island are also two favorites. The Parrish Art Museum in Water Mill is wonderful and a great way to spend a rainy afternoon. For shopping, I always love strolling down Main Street in East Hampton, and the pharmacy there is the best. I have a real love for drugstores! But with Net-A-Porter’s same-day delivery service to the Hamptons, I still purchase almost entirely online!

Motivation to move
I love to travel and to discover new places. A change of scenery is so refreshing and offers me a new perspective. Travel forces you to try new things and opens you to adventure.

Favorite travel relics
These wonderful traditional Sicilian vases that look like the heads of fabulous women.

I can’t travel without
My Saint Laurent leather tote, This Works’ In Transit Spray-On Moisture,  my Kindle for reading books and magazines, and my iPad for entertaining the kids with videos and games (and playing Scrabble with my husband).
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