Parties & Events

Eau de Magnolia: The must-have timeless scent for summer

Thursday, June 19, 2014


Frédéric Malle is a longtime connoisseur of perfumes and the founder of Editions de Parfums. He collaborates with only the most discerning tastemakers to create a genuinely enticing and surprisingly simple scents.


Last night, Barneys New York hosted a personal appearance by and celebration of Malle’s most recent fragrance, Eau de Magnolia by Carlos Benaim at the Madison Avenue flagship.


Guests mingled and spritzed with Malle and other Barneys and perfume world executives; including Barneys CEO Mark Lee and Creative Ambassador-at-Large Simon Doonan.


Malle autographed bottles of the new fragrance, posed for photos and enjoyed hors d’oeuvres with guests including vice president and general manager of The Man Repeller Rebecca Jobo, Marissa Zappas, Margaret Magnuson and Mila Moursi.


Don’t miss out on this timeless summer scent! Quantities are limited for this A-lister perfume so we encourage AVENUE insiders to get their bottles very soon.



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