Parties & Events

Elizabeth Arden x Shoshanna Gruss Celebration

Wednesday, June 18, 2014

Early yesterday evening at the Il Principle Rooftop grand opening, Elizabeth Arden in collaboration with Shoshanna Gruss hosted an intimate dinner launch party in honor of Gruss’s exclusive cosmetic bag collection for Arden.

Gruss is Arden’s first-ever style director and a New York fashion designer who has decided to bring her creative genius into the beauty world. A big fan and user of bold colors and prints, Gruss said they decided on one of her favorite signature vibrant prints with a functional bag design to provide women with the chicest accessory.

The limited edition cosmetic bags were designed by Gruss to be functional. They’re expandable to carry an entire makeup kit or can be folded to the convenient size of a cute clutch. These bags will be received as gifts with a qualifying Arden purchase. Beauty shoppers will have the option of Arden’s bestselling PREVAGE or Ceramide specific samples.

Guests were able to enjoy the beautiful New York sunset, Instagram selfies in their flower Crowns by Christy and snack on some delicious Sugarfina treats before dinner. I guess even designers enjoy having dessert first.

Some of the VIPs in attendance were Olivia Palermo, Nicky Hilton, Charlotte Ronson, Derek Blasberg, Dani Stahl,  Claire Bernard and Alison Brod.



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