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Emmy Celebration

Monday, April 11, 2011
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“Shameless” star and AVENUEinsider’s favorite Spence girl Emmy Rossum may be a beloved fashion darling, but she wants to be more than a mere celebrity muse.  “I wanted to take an active part in the design of something rather than simply represent the image of a brand,” the actress told us at Elie Tahari’s launch of her eponymous bag on Thursday night. And for Rossum, who has known Elie Tahari for years and has often worn his clothes on the red carpet, the collaboration was a natural fit.

“It was his idea, but I took to it immediately,” she said.  While she has no previous design experience, Rossum had definite ideas about what she wanted.  “There is nothing worse than rummaging through your large bag unable to find what you need.” (Tell us about it!) So she created flaps and compartments, so that when you want to reach for your I-pod you don’t actually reach for your makeup case instead.

If the turnout for the launch party was any indication, then Miss Rossum already has a hit on her hands. Fetching in a gold Francesca skirt, a black Neely knit, a gold Karen necklace, and, of course, one of her Emmy bags, the actress – who is currently on hiatus from her HBO show – welcomed fashionable guests like Olivia Munn, Sucker Punch’s Jamie Chung, Amy Sacco, Phillip Bloch, Marjorie Gubelmann, and her 11 year old and cute as a button Shameless “sister” Emma Kenney.  In between sips of champagne and samplings of hors d’oeuvres, the attendees snatched up the textured, buttery soft hobo bags en masse, with a percent of the proceeds benefitting Safe Horizon, an organization that benefits victims of domestic abuse. The bag, which comes in four different sizes, range from $398 to $798 and is currently available at Bergdorf Goodman, Neiman Marcus, Bloomingdales, and Zappos.com.
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