AVENUE Picks

Escada sets the Bar

Thursday, October 27, 2011
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Sports Illustrated cover girl Bar Refaeli is the new—stunning—face of Escada’s latest (and permanent addition) fragrance, Especially Escada.


Renowned photographer Mark Seliger recently shot Refaeli for the campaign in a French-inspired garden in Los Angeles, where she perches above flowers that  had to be trimmed to form Escada’s iconic double “E.” A lighthearted, feminine look that perfectly captures the fragrance’s fresh, sparkling rose scent.


We spotted Refaeli last week while she was in town celebrating this launch at a luncheon on the rooftop at the Gramercy Park Hotel and at a public appearance at Sephora on Fifth Avenue.


“Bar was a dream to work with and the camera absolutely loves her,” said Seliger. As if we didn’t already know that…


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