AVENUE Picks

Escada sets the Bar

Thursday, October 27, 2011


Sports Illustrated cover girl Bar Refaeli is the new—stunning—face of Escada’s latest (and permanent addition) fragrance, Especially Escada.


Renowned photographer Mark Seliger recently shot Refaeli for the campaign in a French-inspired garden in Los Angeles, where she perches above flowers that  had to be trimmed to form Escada’s iconic double “E.” A lighthearted, feminine look that perfectly captures the fragrance’s fresh, sparkling rose scent.


We spotted Refaeli last week while she was in town celebrating this launch at a luncheon on the rooftop at the Gramercy Park Hotel and at a public appearance at Sephora on Fifth Avenue.


“Bar was a dream to work with and the camera absolutely loves her,” said Seliger. As if we didn’t already know that…



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