Everything’s Coming Up Loulou at Creel and Gow

Tuesday, December 13, 2016

The iconic Paris-based jewelry brand Loulou de la Falaise has come to Upper East Side boutique Creel and Gow.

Designed by Ariel de Ravenel, the bold collection of earrings, cuffs and necklaces are a tribute to the late Loulou de la Falaise, de Ravenel’s dear friend and business partner. All the goods are gold-plated and handmade with vibrant colored glass in a small atelier. Eccentric and unique, the styles take after it’s namesake, the chic Parisian style icon, fashion designer and longtime friend, collaborator and muse for Yves Saint Laurent.

The pair met in the 60’s at a photo shoot when de Ravenel was an editor at French Vogue. “Loulou was this gorgeous, inspiring person who was introduced to us,” she said. “We all fell in love with her.” The duo reconnected while working at Yves Saint Laurent, and when he retired, de la Falaise launched her eponymous jewelry line with the help of de Ravenel.

“I have always been passionate about jewelry and working alongside Loulou was wonderful; I learned a lot from her,” says de Ravenel. “Little by little, the line has become a success. When she passed away five years ago, I continued it in order to keep her name alive.”

Stepping inside Creel and Gow, often described as a “cabinet of curiosities”, it is easy to see why the line of jewelry fits the setting. The boutique, located in the former stables of architect Grosvenor Atterbury’s townhouse, sells objects of nature sourced from around the world, such as one-of-a-kind silver-coated seashells, coral lamps, taxidermy and crystal décor. Merchandised alongside the book, Loulou de la Falaise (Rizzoli) written by de Ravenel which was published two years ago, the jewelry complements—without competing with—the colors of other treasures throughout the store.

“It’s unpretentious but so chic,” says Christopher Gow, who owns the boutique with business partner, Jamie Creel. “Each piece of jewelry is special for the connection to Loulou, who had this incredible life. When you’re wearing the pieces, you’re wearing a bit of magic,” he says. “It opens up all these portals instead of just being pretty, and really quite speaks to people across many generations. It’s amazing how good it looks on Park Avenue ladies as well as their granddaughters who live in Brooklyn.”

The Loulou de la Falaise jewelry line will be on sale at Creel and Gow until the end of this year. Visit the store at 131 East 70th Street. 212.327.4281,


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