Fashion

Fashion

Wednesday, March 2, 2016
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Barneys New York returns to its retailer roots. The luxury store has opened a Chelsea flagship on Seventh Avenue between 16th Street and 17th Street, which is the same block where the company was founded in 1923 by Fred Pressman.

Designed by award-winning New York-based architectural firm Steven Harris Architects, this new 58,000-square-foot shopping marvel, spanning five floors, includes men’s and women’s ready-to-wear, footwear, accessories, cosmetics, a Blind Barber barbershop, and the iconic Fred’s restaurant that will boast a site specific menu with some light bites and cocktails under executive Chef Mark Strausman.

While looking back, Barneys is also anticipating the future. To further improve the exclusively modern shopping experience at the new location, Barneys is the first retailer to integrate iBeacon technology throughout the store as a way to share rich multimedia content like videos, look books, and designer interviews to inform and entertain the customer on his or her own mobile device. There is also a custom clienteling app, which uses customer-centric personalization that connects online and offline behaviors and preferences so that sales associates may better serve their clients. Talk about taking customer experience to next level!

Entering the store, customers are stunned by the the large spiral staircase set inside a glass atrium, the mirrored polished stainless steel clad columns evoking John McCracken’s sculptures and the abundance of marble accents that scream modernity. But upon exiting, visitors are yet again confronted with tradition because in homage to the original location. Barneys is taking inspiration from its iconic 1986 “Denim Jacket” event and updating it with a modern twist through a unique online charity auction with Christie’s auction house this March. “The Black Leather Jacket” will benefit two iconic New York nonprofit institutions: The Lesbian, Gay, Bisexual & Transgender (LGBT) Center, and art-space White Columns.

So spring forward into Barneys modern luxury flagship whose foundation is rooted in the honorable past. To learn more, check out barneys.com.

Photo via prnewswire.com
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