On The Avenue

Fashion and Beauty Industry Come Together for DreamBall

by Kristopher Fraser Photographed by Daniel M. Annese, Thia Breen
Friday, October 7, 2016

On Wednesday, September 28, the 32nd annual DreamBall was held at Cipriani 42nd Street to benefit the Look Good Feel Better Program. For 27 years, the program has been the only free, nationwide initiative to help cancer patients address the appearance side effects of treatment to improve their self-esteem and confidence. The Look Good Feel Better Program is offered through a collaboration of the Personal Care Products Council Foundation, the American Cancer Society and the Professional Beauty Association.

This year, nearly 700 guests attended the DreamBall and DreamBall After Dark, raising over $1.7 million to benefit the Look Good Feel Better Program.

The master of ceremonies this year was Tamron Hall, co-host of the third hour of NBC News Today Show and anchor of MSNBC Live. Two outstanding beauty industry leaders were honored too: Daniel M. Annese, global brand president, Aramis and Designer Fragrances, The Estée Lauder companies, and Marc Rey, president and ceo of Shiseido Americas.

Other attendees honored that evening include two “DreamGirls” and Look Good Feel Better participants: Tony and Grammy nominated Broadway star Valisia LeKae, and America’s Got Talent semi-finalist Calysta Bevier. Both talented women are survivors of ovarian cancer. The two gifted songstresses took to the stage to perform a mashup of billboard hits Fight Song and Rise Up.

“The DreamBall is extraordinarily important for Look Good Feel Better, as it raises the majority of the funds that make it possible to help 50,000 women annually to feel strong, beautiful and in control during cancer treatment,” said Louanne Roark, executive director of the Personal Care Products Council Foundation and Look Good Feel Better. “We are so proud to honor industry veterans and longstanding Look Good Feel Better supporters Marc Rey and Daniel Annese, and our two extraordinary DreamGirls, and so grateful for the continued support of so many in the beauty, fashion and publishing industries who make our program possible.”

The night concluded with the signature DreamBall After Dark, an after-party event that aims to engage the next generation of philanthropic leaders within and beyond the beauty industry in support of the Look Good Feel Better Program. Guests enjoyed cocktails, hors d’oeuvres, a silent auction and music by DJ Jasmine Chess.

Visit the program’s site at lookgoodfeelbetter.com.

All photos courtesy of BFA. 


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