Ferragamo Unveils its New York Icons for the Fiamma Handbag Collection

Monday, May 12, 2014

Last week we attended a beautiful dinner celebrating Ferragamo’s FIAMMA—a newly launched handbag collection mused after a handful of inspiring girls from iconic families. The handbags feature many of Ferragamo’s signatures, seen in the bags’ beautiful design, use of exotic materials, linings made from iconic silk prints fro the 1970s, and hardware choices inspired by both historical and modern Ferragamo. 

The design is named for Salvatore Ferragamo’s late daughter, Fiamma—the house’s accessories and shoe designer for almost four decades, the mastermind behind the very first Ferragamo handbag collection and the iconic Vera pump. In celebration of Fiamma, her inherited talent and the path she blazed for herself, the handbag launches alongside a unique digital experience, reflective of its namesake by recognizing outstanding women who come from fascinating families, and the legacies they have inherited. Each featured woman has her DNA to thank for something special; be it a unique talent, drive to achieve or inherent style—they are each captured in candid conversations about their legacies and inheritances, so to speak.

The famed fashion house scoured the globe for girls who carry the legacy of other storied and iconic families and are placing the spotlight on amazing multi-generations of women from families based in L.A., Rome, Hong Kong, Sao Paolo and New York. Today, Ferragamo announced their New York muses who will appear in the FIAMMA short film and interview series: Stella and Lola Schnabel with their mother, Jacqueline Beaurang. Stella, a poet and actress; and sister Lola, a painter and filmmaker carry on the artistic legacy of their famous father, artist and filmmaker Julian Schnabel and the keen sense of fashion of their mother who had the foresight to open an Azzedine Alaïa boutique in SoHo in the late 1980s and is a designer in her own right. 


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by AVENUE insiderPhotographed by Annie Watt Agency / Sipa USA