Ferrari Presents the Opening Day of Bridgehampton Polo

Tuesday, July 24, 2012

We are now into the second half of summer, which for Hamptons regulars (and Polo enthusiasts) means the beginning of Bridgehampton Polo Club Season.  This past Saturday marked the opening day and 16th anniversary of Bridgehampton Polo, which promised a more intimate guest list and greater emphasis on the game than in years past.

And they delivered.  All of the tents – which included ones sponsored by Davidoff and Quintessentially – were in far closer proximity to one another, effectively creating an oasis on the vast polo field.  The most coveted (and most heavily VIP concentrated) destination, however, was the Ferrari experience tent, hosted by Mario Mattiacci, CEO of Ferrari North America; Bridgehampton Polo Club co-founder Peter Brant; and new partner and Polo player extraordinaire Nacho Figueras.

Although Friday’s downpour rendered the pitch too wet to proceed with the season’s first official match, Brant and Figueras mounted their horses to join polo players on field for one period of play, also known as a chukker.  Alina Cho, Beth Stern, Sharon Bush, Campion and Tatiana Platt, Rita Schrager, Michael Michele, Chris Del Gatto and Veronica Webb were among the spectators at Ferrari’s private tent that enjoyed the exhibition whilst indulging in passed hors d’oeuvres courtesy of Tutto Il Giorno and refreshing GREY GOOSE cocktails – to say nothing of the uncharacteristically sunny, dry, and mild weather.

Tot-toting guests the likes of Adelina Wong Ettelson, Helen and Tim Schifter, Richie and Jane Notar, and W’s Stefano Tonchi were treated to gourmet People’s Pops popsicles at the intimate space, which boasted white custom-created canvas cabanas outfitted with invited white sectionals woven nest chairs with baskets of Clinique sunscreen.

The car enthusiasts got a chance to preview Ferrari’s FF – the company’s first four-seater, four wheel drive sports car – along with the Americano and Spider models, which lined the field along with white umbrellas paired with rustic Adirondack chairs.

Even the ID bracelets contained an extra special something.  They were scented with citronella – which is known to ward off mosquitoes. That’s what AVENUEinsider calls thoughtful event planning!


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