Hello, welcome. Please take a seat. This isn't your businessman father's office lounge, this is a shopping experience.
Men's wear brand Gant realizes that brick-and-mortar shopping isn't what it used to be. Customers are finicky, and when you have your laptop, tablet, phone, etc. to order things online and have them delivered to you, getting off your rear to go pick out your Sunday best isn't at the top of your to-do list.
So, to cater to their customers' needs Gant has launched Gant Lounge: a personal styling service in its Wall Street showroom.
Malls and department stores have seen declining foot traffic, but the men's wear market has seen growth. Wall Street boys need quite the collection of Oxford button down shirts, a signature Gant item.
It is a very cater-to-your-every-need concept. The process is as follows: you book an appointment at Gant Lounge online, there's a one-on-one personal styling session and then your orders can be shipped to your home or office for free. Almost as easy as shopping online.
Visit the website for Gant lounge at gant.com/gantlounge.