Going out while still on top: DJ Cassidy’s Final 30th Birthday Bash

Friday, July 8, 2011
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For the past decade, DJ Cassidy‘s birthday celebrations have been widely regarded as one of the hottest parties of the summer.  Having held his bashes at landmarks like Cipriani’s and The New York Public Library, where Jay-Z made a surprise appearance, Cassidy decided to make his 30th birthday party his last.  It was at the Intrepid on Wednesday night.

As part of the milestone celebration, Cassidy teamed up with Hennessy, as they too had something to celebrate – the one year anniverary of Hennessy Black. “I was thrilled to partner with them,” the DJ – clad in a bright yellow suit and matching tie and surrounded by photographers – told AVENUEinsider.  “I like the brand, and we both had a reason to celebrate, so why not?”

The crowd – which was an eclectic cross section of music royalty, fashion tastemakers, social fixtures, and Cassidy’s own celebrity clients – clearly agreed.  Among the many, many notable guests who continued to arrive well into the night were Kirstie Alley, Jason Binn, Doug E. Fresh, Russell Simmons, DJ Kiss, DJ Mos, DJ Mel DeBarge, Charlotte Ronson, Waris Ahluwalia, Tyson Beckford, Jonathan Cheban, Shontelle, Patricia Field and Bobby Brown, whose New Edition performed for the first time in over a decade.  Other birthday treats included music by renowned DJs Samantha Ronson and Q-Tip and a surprise performance by Swiss Beatz.

Cassidy may be turning 30, but he still hasn’t lost his playful side.  The hors d’oeuvres were mini PB&J sandwiches (with the crusts cut off, natch); mini grilled cheese sandwiches; and nutella and marshmallow puffs.  There was also a snow cone machine and an ice sculpture that dispensed shots.  Finally, when it was birthday time, a cake was rolled out in the form of a 5-foot-tall bottle of Hennessy Black, as guests lounging on the VIP white couches looked on in awe at the Cake Boss-designed creation.  If this really was Cassidy’s birthday swan song, perhaps it is because – even for the guy who has deejayed for everyone from Oprah to Obama – this celebration could never be topped.


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by Kelly LaffeyPhotographed by Billy Farrall