Vanashree Singh, the founder and creative director of South African luxury fashion house Vana, has her sights set on the international woman.
After leading a rebrand of her luxury handbags, Singh teamed up with Laurence Graff, the chairman of Graff Diamonds.
A flagship boutique was opened at the Delaire Graff Estate in Stellenbosch, Western Cape, South Africa; a luxury destination known for its wine, art and spa. In addition, a first glimpse of the spring/summer 2017 line will debut at Paris Fashion Week September 30 – October 3.
Vana in one word is “multi-dimensional.” The label has taken to celebrating the multi-faceted woman with a bag that takes on a variety of shapes, sizes, colors, and materials. Bright yellow and red are hallmarks of the Classic Vana Butterfly collection. Described as “classic and timeless; inspired by the spirit and multi-dimensional lifestyle of today’s woman,” the bags showcase structured and geometric shapes with unexpected textures.
Vana makes use of unusual materials such as crocodile, ostrich, python and stingray leather. The “V” set in the middle of the bags serves as Vanashree’s signature.
According to the company “each bag has a unique name and story to it that captures the multi-dimensional elements of women.” Inspiration was also said to come from the flash of color seen in the wings of Indian and African butterflies. The designer interprets their beauty as a symbol of transformation. So much so, that the outline of a butterfly is the fashion label’s signature logo.
The bags, belts and wallets retail for $600 to $15,000, and can be found at the Vanashree boutique located the Delaire Graff Estate.
The collection is also available online at vana-shree.com.
Photos courtesy of Vanashree.