On The Avenue

Happy Holiday House To You

Monday, December 12, 2016

“They don’t make luxury clothing like they used to,” is a complaint often heard from the older generation of fashionistas who grew up when couture brands were produced on a much smaller scale. There are still those designer clothing collectors who will jump over mountains to get their hands on vintage dresses from Gucci, Versace and Yves Saint Laurent, and last night Morphew was there to help make it happen.

The socialite fashionista Jean Shafiroff hosted a trunk show at an event at Holiday House SoHo, where Morphew, along with Deluxe made vintage designer dreams come true. A percentage of proceeds went towards the Breast Cancer Research Foundation. Decked out in a vintage Oscar de la Renta gown and Christian Louboutin pumps, Shafiroff was joined by frequent companion artist Ike Ude in plaid pants, varsity cardigan and ascot.

Morphew had a beautiful black lace gown on display. “If you want lace like this, you’d have to pay five figures at Valentino,” cofounder Brigitte Morphew said.

In the back of the patio past Morphew’s rack was Deluxe, also known for vintage luxury goods, but with a jewelry focus and Chanel earrings and necklaces by Gabrielle “Coco” Bonheur Chanel herself. Uncle Karl does the brand justice, but there is nothing like an original.

Guests were also invited to take a tour of Holiday House at the Sullivan Mansions this year, which was something out a New York fairytale. The numerous rooms, each executed by a different interior designer, were breathtaking. One of the best was designed by Yorgos Scarpidis whose concept centered on Oscar Wilde. “That panel is made of tape,” Scarpidis said,pointing to a panel that to the naked eye appeared painted black, creating the illusion of a panel.

Downstairs in the foyer was a”pink room,” with a white stuffed peacock that any Barbie would love.

Iris Danker, founder of Holiday House, decked out in head-to-toe black topped with grey mink, greeted guests and welcomed them to the tricked out abode. Holiday House is her seasonal pet project and funds breast cancer research.

Visit Morphew’s website at morphewconcept.com.



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