Holiday Window Displays in New York City

Tuesday, November 24, 2015

Holiday shopping is never easy, especially in New York City. Sometimes, in search for a perfect gift, we end up on the all-time-tourist-filled Fifth Avenue, which gets even more packed once department stores reveal their festive window installations. But with these dazzling displays, it may be worth the trip. Here, we’ve rounded up some of our favorites:


This year Barneys New York’s Chillin’ Out installation has pushed the limits of traditional window display storytelling. The store’s creative minds collaborated with world-renowned ice-carvers and Lexus, to build a miniature frozen empire to reimagine a traditional winter racetrack adventure. While the iconic black-and-white arctic animal rides a car on the monochromatic racetrack, the ice castle brings the windows to life through the choreographed use of light, which illuminates the structure in shades of blue, green, purple, and red. Besides, Barneys New York has scheduled ice carvers’ life performances seven-days-a-week for everybody to enjoy.

Photo Courtesy of Barneys New York


In honor of Swarovski crystal maker’s 120th anniversary, Bergdorf Goodman‘s holiday display features different facets of the Brilliant theme, from life-size lions to fully-crystallized suits of armor to other royal objects set within a massive red velvet jewel box to a birthday ballroom with every cake and gift coated in crystals. While more than 7 million Swarovski gems were used in the display, the crystals’ memorizing shine captivates, making the BG windows hard to pass by.

Photo by Neil Rasmus/


While some stores decorate facades and windows with reimagined iconic holiday themes, Bulgari has chosen to wrap its flagship store with a gigantic version of their iconic Diva necklace. Bulgari’s installation, which represents femininity and glamour, features 62,900 LED lamps, with total weight of the installation reaching 1,190.5 lbs.

Photo Courtesy of Bulgari


For the 78th annual animated display, Lord & Taylor has portrayed scenes of warn and comforting holiday memories—from a gingerbread kingdom, featuring handmade Victorian gingerbread house, to a sweet shop, inspired by Parisian Bakery and filled with traditional holiday treats, to an ornate mansion with 24 windows counting down the days to Christmas. A Few of Our Favorite Things installation came out of the retailer’s new partnership with Habitat for Humanity New York City. The state-of-the-art-display is Lord & Taylor’s another gift back to the city it proudly calls home.

Photo Courtesy of Lord & Taylor


Henri Bendel knows how to impress. This year’s display is so immense that the decorations has spread across the façade and thought the entire store. The main window features a cozy apartment complete with a fireplace and chandelier, while the centerpiece of the atrium is Henri Bendel’s iconic two-story tree topped off with ten larger than life ornaments. Izak Zenou’s drawings, the retailer’s long-time collaborator, are scattered throughout the store, making the holiday display even more attractive to the New Yorkers.

Photo Courtesy of Henri Bendel


For 2015, Saks Fifth Avenue has recreated the world’s most spectacular wonders, adding a wintry touch to them. Each window displays an icy, winter marvel—from the Ice Mermaid to the mighty Gladiatrix to Empress of China, who slides alongside her Great Wintery Wall. Besides, the Winter Palace majestic installation is accompanied with a stunning light show, involving more than 225,000 illuminated elements.

Photo Courtesy of Saks Fifth Avenue


Macy’s dedicates its window display to the 50th anniversary of A Charlie Brown Christmas, which each of the store’s six windows showcasing holiday adventures of the Peanuts crew. All of the retailer’s decorations incorporate a great deal of modern technology with idiosyncratic visual elements and a dose of nostalgia.

Photos Courtesy of Macy’s


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