“Hublot Loves Football” campaigh for 2014 FIFA World Cup

Thursday, June 12, 2014

It’s Day 1 in Brazil for the 2014 FIFA World Cup, and the “Hublot Loves Football” project is finally finished. The Swiss watch maker Hublot is this year’s Official Timekeeper and the Official Watch of FIFA World Cup. The high-end luxury brand was the first one to collaborate with football businesses in 2006 and has stayed in close touch with the FIFA organization ever since.

The idea of  “Hublot Loves Football” comes from years of collaboration and according to Ricardo Guadalupe, the chief executive officer of Hublot, Football has not just exhilarated the brand, but brought it to where it is now. The project launched its website which includes series of unusual and exceptional artistic portraits of ambassadors and friends who are part of the 2014 FIFA World Cup campaign.  All of the striking images have different stories behind them, but each and every one of them have one thing in common. The football designed by the well-known Brazilian painter and sculptor, Romero Britto, who’s artistic work is characterized as a mixture of elements from Pop art, Cubism and Graffiti. The ball serves as a link between all the ambassadors and friends included in the campaign, as well as link with the newly designed official FIFA watch, which will be sold in cases with the shape of Britto’s football. Pictures were taken by the extremely talented and unique Swiss photographer Fred Merz.

The portraits and images include football giants such as: Pelé, FIFA President Sepp Blatter, coach José Mourinho, Luiz Felipe Scolari (coach of the National Brazilian team), Roy Hodgson (coach of the National English Team), international referee Howard Webb, Colombian Falcao, Swiss Xherdan Shaqiri, Swiss coach Michel Pont, Italian Marcello Lippi. Participating teams are: Juventus de Turin, Paris Saint-Germain, Bayern Munich and Guangzhou Evergrande.


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by Debbie BancroftPhotographed by Griffin Lipson and Hunter Abrams/