Hydrogen arrives in New York City

Friday, September 30, 2016

The fashion crowd of Manhattan will now have a new Italian luxury label to add to their wardrobe. Hydrogen, the Italian-based street wear label, has opened its first U.S. flagship store in New York’s NoLiTa. The New York store was done with a similar architectural landscape to the Milan and Japanese flagship stores. The concept of the store design is meant to mimic “a perfect closet” to create an intimate and emotional shopping experience for customers.

On Wednesday, September 21, Hydrogen celebrated their new store opening with a party that featured drinks provided by Astor Wine & Spirits and music was provided by DJ Leslie Kirchoff.

“For us, it’s a small, yet very important step. In recent years, we have seen our brand grow in Italy, before expanding into Japan. We are proud to open our first U.S. shop. I like saying ‘Born in Italy, raised in Japan, settled in the U.S.’ because I am hoping for America to become our new development home,” said Alberto Bresci, designer and founder of the Hydrogen label.

Among its monobrand flagship stores, Hydrogen has about thirteen in total. Their top selling wholesale accounts include Daimaru, Lafyette and Mitsukoshi.

“Opening doors in international markets is part of a larger retail expansion project in progress” said Alberto. “The various openings are a confirmation of how well our brand is perceived by the markets.

Hydrogen, whose store is officially open to the public, is one of the leading brands of the luxury sportswear industry. The company holds a level of distinction for being the first company to manufacture luxury sportswear. For those who need a break from the workwear after a hard day at the office, but still wants to enjoy luxurious clothing, Hydrogen’s definitely a brand to have in your wardrobe. The brand offers men’s, women’s and children’s clothing.

Visit their website at


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