Intermix Opens New Location on Bowery

Friday, March 15, 2013


Popular clothing store Intermix is not only launching a new line in celebration of its 20 years — the Intermix team is also opening a new store to carry it.

The new 4,300 square-foot hanger haven is located at 322 Bowery, between the ends of 1st and 2nd Avenues. The space blends the neighborhood’s historical yet edgy ideals with the modernization expected from Intermix. Metal shifts form in tin ceilings, iron-paned windows and steel fixtures that provide stark contrast against the natural courtyard with climbing vines and skylights. Touches like the heavy, stained-wood floors and leather finishes as well as a black store front still holding the preexisting historic pilasters keep the space looking like the historic structure it’s registered as with the Landmarks Preservation Commission.

Although the building sounds beautifully aged, their new capsule line is nothing but new.

Designers like Missoni, Helmut Lang, Equipment, Proenza Schouler, J Brand and more made pieces for the capsule. Shades of red, black, pink, blue, emerald and neutrals fill the line.

The asymmetrical patterned dresses and square-shaped handbags in bright colors really capture the eye: the structures and lines of these all new pieces are especially bold. The high-fashion items will share clothing rods with the boutique’s other carried designers: Yigal Azrouel, rag & bone, ALC, Diane von Furstenberg, Herve Leger, Alexis Bittar, Giuseppe Zanotti and Sergio Rossi.

Celebs like Kim K, Lindsay LohanKristin Cavallari, and Hilary Duff are among the A-list level clientele usually bent on shopping sprees at one of the stores NYC/LA locations. The stores are stocked with expert stylists ready to guide you in filling dressing rooms and summer wardrobes with pieces you’ll love. Look for the new store to open at the end of April.


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by Ben DiamondPhotographed by Ben Diamond