Introducing: #ChooseWOMEN Wednesday

Tuesday, November 29, 2016
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First came #SmallBusinessSaturday, then #GivingTuesday, and now—well, tomorrow, officially—will be the start of #ChooseWOMEN Wednesday. Created by the Women’s Entrepreneurship Day (WED) organization, the social media campaign correlates with the launch of, which allows consumers to shop products from a myriad of retailers (think Lilly Pulitzer, Coach, L.L.Bean and Sephora). A percentage of each purchase made through the website will help impoverished women receive microloans to become entrepreneurs.

On November 18, WED hosted an annual event at the United Nations to honor seven ladies who established themselves as leaders and innovators, with Pioneer Awards. “Without women like these paving the way for others, WED would not be able to provide the resources and support to continue our mission to alleviate poverty and empower aspiring female entrepreneurs,” said Wendy Diamond, founder of WED. “We’re excited to be honoring these exceptional women and know they will continue to be strong role models across the globe.”

This year’s honorees are Joan Hornig, founder of Joan Hornig Jewelry; Katia Beauchamp, cofounder and CEO of Birchbox, Yue-Sai Kan, host, producer, entrepreneur of China Soon Ching Ling Foundation; Sandra Lee, television chef, author, and spokesperson for Stand Up to Cancer Foundation; Kay Koplovitz, founder of USA Networks, The Syfy Channel, cofounder and managing director of the Springboard Fund, Board of Directors of CA Technologies, ION Media and Time Inc.; Iris Apfel, business woman, interior designer and fashion icon; Mindy Grossman, CEO of HSN, Inc., Board of the National Retail Foundation, Bloomin’ Brands and the U.S. Fund for UNICEF; and Tao Porchon-Lynch, master yoga teacher and author.

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