Joe, Canada

Monday, July 18, 2011

Top Canadian retailer Joe Mimran, the brains behind Superstore brand Joe Fresh and husband of Pink Tartan’s Kimberley Newport-Mimran has finally made his move stateside. With fellow Canadian brands like Club Monaco and Aritzia taking over on Broadway these days, there’s no better time to cross the border and set up shop. The party marks the launch of the Hampton Summer Store, which will remain open through Labor Day as an introduction to the brand. Four permanent locations will pop up in the Tri-state area, including a flagship store on 5th Avenue, set for a Fall debut.

“Poppa Joe”, as we Canadians like to call him, was on hand to show guests around the adorable shop and introduce his new customers to the brand’s stylish and ultra-affordable apparel. Can’t wait to get my hands on the ultra-preppy summer wardrobe staples the next time I head Hampton-way.


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