Just in Time: Audemars Piguet Toasts the Royal Oak

by Melissa Berkelhammer Photographed by Katharine McPhee
Monday, March 26, 2012

To celebrate the 40th anniversary of its iconic Royal Oak timepiece – deemed one of the world’s first luxury sports watches – Audemars Piguet hosted an exhibition and retrospective at the Park Avenue Armory from March 21st through the 24th.  The New York event was the kickoff to a global tour that includes stops in Milan, Paris, Beijing, Singapore and Dubai.

Well, three events, actually.  The revelry began on Wednesday with a black tie dinner and continued with two bashes on Thursday and Friday.  AVENUEinsider was at the Armory for the second evening of the celebration, as were Smash’s Katharine McPhee, Super Bowl champion Victor Cruz, Dancing with the Stars’ Brooke Burke, David Charvet, Montreux Jazz Festival’s Claude Nobs, John Demsey, Colin Cowie, and Audemars Piguet’s President and CEO of North America Francois-Henry Bennahmias and Administrator Olivier Audemars.

The Irrepressibles, a British performance orchestra, played for the crowd of over 1,000, and DJ Cassidy spun the tunes for all three evenings. Cassidy has a long history with the super-luxe watch brand.  “I’ve done all of their parties for the past 6 or 7 years.  I did the Jay Z and Shaq launches, and I met Audemars through Jay Z,” he told AVENUEinsider, referring to the brand’s respective collaborations with the two celebrities. Sporting a yellow gold Royal Oak chronograph with a white face, the DJ got philosophical for a moment about coordinating his timepiece and clothing choices: “It’s my favorite watch I’ve ever owned and my favorite in the Audemars catalog, except for the offshore one which is twice the size and Francois would never let me buy it because it overwhelms my wrist,” he confided. “I’m a yellow gold guy,” he explained, “and I’m not into wearing a black or navy face because it restricts me to wearing black or navy.”  And on that note, the DJ returned to his playlist, ready to inaugurate the next 40 years.

Phot Credit:


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