Karl Lagerfeld’s ring-a-ding thing with Swarovski

by Kristopher Fraser Photographed by
Tuesday, January 17, 2017
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Never one to rest on his laurels, Karl Lagerfeld is adding Swarovski to his Lagerpack of labels (Chanel, Fendi and his own). The designer has announced an exclusive, multi-year licensing agreement with The Swarovski Group for his eponymous fashion jewelry line.

The first collection will launch in 2017. It will be available at Swarovski Crystal World’s retail locations and select retailers worldwide, at Karl Lagerfeld stores and on The first glimpse of the collection will be at Swarovski’s booth at the Baselworld trade show in March.

“Karl is the man of accessorization and jewellery, it was therefore the next natural step for us to expand our product range with a fashion jewellery collection. Swarovski with their significant expertise make the perfect partner for us and we look forward to launching the first collection this fall,” says Pier Paolo Righi, ceo of Karl Lagerfeld.

The line will include necklaces, bracelets, rings and earrings.

“We feel honoured to be partnering with an iconic fashion house such as Karl Lagerfeld,” said Markus Langes-Swarovski, a member of Swarovski’s Executive Board. “Reflective of the creative vision of Karl Lagerfeld, the collection was developed with cutting edge design elements and superior quality which perfectly complement the existing categories. We look forward to maximizing our licensing partnership together.”

There will be two collections per year of bling to pair with your Karl Lagerfeld T-shirts and choupette inspired bags.


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