Kent & Curwen Partnership with David Beckham Unveiled

by Kristopher Fraser Photographed by Darren Gerrish/Getty Images
Monday, September 19, 2016

High-end British men’s wear brand Kent & Curwen has unveiled their partnership with their creative director Daniel Kearns and former soccer superstar David Beckham. Beckham first became involved with the brand when his company, Seven Global, entered a partnership with the Trinity Group-owned brand last year.

The theme behind the collection was reimagining British sportswear to create a wardrobe fit for the modern man.

The collection will be making its retail debut in November. The ad campaign has yet to be shot, but it’s sure to be something spectacular in honor of Beckham’s first line with the brand.

For those who want to get their hands on the brand’s stylish offerings, they will be sold exclusively on luxury men’s e-commerce site Mr Porter starting early November. Later that month, it will be rolled out to Kent & Curwen’s website. In 2017, it will start being sold at wholesale partners.

Founded in 1926, Kent & Curwen’s roots trace back to being a manufacturer of sports uniforms for clubs, colleges and universities. They were also the pioneer of the cricket sweater.

For the creation of the up and coming line, Kearns and Beckham dug deep into the Kent & Curwen archives to find traditional heritage pieces that would resonate with today’s male consumer. The duo has reimagined the brand’s distinct Three Lions logo and combined it with the brand name with the goal of bringing modernity to heritage. The idea of creating a modern lifestyle brand combined with heritage drives the spirit of this new collection.

Photos courtesy of The Communications Store.


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