Limited Edition Elasticizer Kit celebrates 40 Year Anniversary

Wednesday, June 25, 2014

It’s been 40 years since the world’s first pre-shampoo treatment has been introduced to the market. Originally designed by Philip Kingsley for the legendary Audrey Hepburn, this heroic creation has saved the hair of many heads all around the world. It’s unique ingredients promise shine, bounce and manageability for uncontrollable frizz. The product has been available to the brought public since 1982, when it was first sold at Saks Fifth Avenue.

To celebrate 4 successful decades of this multi-award winning treatment, Philip Kingsley proudly introduces to its customers a Limited Edition Kit, in a 250ml pearlised pink tube, 100% cotton toweling wrap, stowed in a elegant white box. The combination of these delicate products makes it the perfect present for Elasticizer users as well as for those who haven’t yet discovered it.



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by Kelly LaffeyPhotographed by Joe Schildhorn/