On The Avenue

LimoLand’s Lovelies

Monday, November 15, 2010
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Jean “Johnny” Pigozzi, the jet-setting art collector, photographer, fashion designer and friend of everyone on the planet, celebrated the official opening of his first store LimoLand, also the name of his candy-colored, pop-art influenced fashion label.


The party, held on Washington Street was co-hosted by Pigozzi pals like Andre Balazs, Chris Blackwell, Ralph Gibson, Brett Ratner and Jeff and Gillian Sagansky. The guests, downing Casa Dragones Tequila cocktails, were as wildly colorful as LimoLand’s psychedelic clothes. Think Dasha Zhukova (who just resigned as Editor in Chief of Pop magazine), Bob Pittman, Simon de Pury, skateboarding legend Tony Hawk, Francesco Clemente, Vincent Fremont, Sean MacPherson and Rachelle Hruska, director Nemo Librizzi, Ghislaine Mazwell, Mirabelle Marden, Paige Powell, Taki Theodoracopulos, Stefano Tonchi, Bettina Zilkha, Rory Tahari, Peggy Siegel, Andres Serrano (spotted a few nights later watching the sci-fi clunker movie Skyline) and Sylvia Martins, to name a bunch.


As exciting as LimoLand — which Pigozzi has laughingly described as “street wear for rich old men” — is, the collaboration between is Pigozzi and rising photographer Theo Wenner (Jann’s son), who unveiled a series portraits he did of Pigozzi’s fabulous friends, like Balazs, Andre Saraiva, Christian Louboutin and Liv Tyler, in LimoLand’s clothes and accessories. Check out a few of Wenner’s great portraits here.



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