Lladró Brings its Magic to the Virgin Islands

Tuesday, February 3, 2015

Lladró, the renowned Spanish artistic porcelain company has opened a new boutique in St. Thomas in the beautiful Virgin Islands. Visitors to the islands will now be able to enjoy and purchase the exquisite Lladró creations, including a local Caribbean collection and a selection of home decor and lighting pieces.

This boutique is part of Lladró’s expansion policy, which included 8 new openings around the world in 2014, counting Osaka, Hong Kong, Istanbul, Teheran, St Martin and Guatemala. The brand added these to its nearly 1000 outlets across all five continents, including New York, London, Moscow, Tokyo, Shanghai, Singapore, Madrid or Cancun. The brand plans to expand with new boutiques in Miami and Beverly Hills.

The new boutiques are designed in collaboration with Spanish designer Jaime Hayon, who created a unique distinctive appearance based primarily on the color white and curved lines.

“The interior design is inspired by the idea of a gallery or museum as the ideal place to exhibit the wealth of decorative art porcelain. Using an organic contemporary language, the store design seeks to offer the perfect frame for the whole breadth of the brand’s sculpture, regardless of kind, shape or color, while lending maximum visibility to the individual features of each piece. Here the different kinds and coloring do not compete with each other. Instead each one stands out within the space allotted to it. The simplicity of the display elements creates a platform where diversity does not produce confusion but offers each piece space to breath”, said Rosa Lladró, the company’s president.

Lladro is unique in that despite its expansion it has never lost its essence. All its pieces are handmade in the brand’s workshops, following an entirely artisanal process that ensures each piece is unique. Lladró is a global company, but also a creative workshop: “the biggest little atelier in the world”.


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