MAC Toasts its Collaboration with Gareth Pugh

Tuesday, July 26, 2011

The fashion and beauty biz have been all a-buzz since word leaked out a few weeks ago that British designer Gareth Pugh had inked a deal to design a color cosmetics and accessories collection with MAC.   Last Wednesday, the brand celebrated its partnership with Pugh at The New Museum’s Sky Room and drew the likes of Genevieve Jones, Mia Moretti (who arrived directly from her DJ gig at The Mondrian for Ann Taylor’s holiday presentation), Michelle Harper, Spillios Gianakopoulos, Patrick McDonald, Katie Gallagher, and of course MAC President John Demsey.

While both parties are keeping the details of the collection “hush-hush,” AVENUEinsider wrangled whatever hints we could about the hotly anticipated collection, which launches globally in November.   Pugh, dressed characteristically in all black despite the sweltering heat, explained that he has been working with MAC on this collection for the past couple of years. “We’re treating this as a big project,” he told us.  As for incorporating his more dramatic, goth style into MAC’s color palette, Pugh continued, “of course there will be color, but the collection is also very me. We’re working with the same team that does my shows, so this is just a logical extention of my work.  Which is great, because I have my core followers, but this collection is also something my mother can enjoy, and would make a perfect gift for the holidays.”  He then showed us what we think may be a preview of the Pughian palette when he gave a quick flash of his nail polish – an opalescent purple shade with green undertones that changes wih the light.   And – for now anyway – that little tease will have to satisfy us makeup fanatics until the line’s official debut.


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