On The Avenue

Mad About Max Mara’s New Flagship

by AVENUE insider Photographed by Neil Rasmus and Joel Schildhorn/BFA.com
Monday, September 11, 2017
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Max Mara celebrated the reopening of its refreshed New York flagship boutique last week. Duccio Grassi Architects redesigned the 5,000 square foot store in an historical Victorian style building on Madison Avenue and 68th Street.

The New York Fashion Week cocktail party with music by the beautiful twin DJs Simi + Haze was hosted by Maria Giulia Maramotti, Max Mara’s Director of North American Retail and Global Brand Ambassador, and its marketing mastermind, Giorgio Guidotti.

The party, which never flagged over its three hour span, attracted Bella Hadid, Eva Amurri, Sarah Arison, Hope Atherton, Sophie Auster, Michael Avedon, Melanie Berliet, Zoe Buckman, Eleonora Carisi, Matilde Carli, Mina Cvetkovic, Donna D’Cruz, Sante D’Orazio, Caro Daur, Kate Davidson Hudson, Laura De Gunzburg, Claudine DeNiro, Johnny Dynell, Amy Fine Collins, Malaika Firth, Casey Fremont Crowe, Michelle Hellman Cohen, Sabine Heller, Barbara Hodes, Ty Hunter, Rachelle Hruska MacPherson, Genevieve Jones, Natalie Joos, Jessica Kahawaty, Haze

Khadra, Simi Khadr, Charlotte Kidd, Aylin Koenig, Julia Kuczyńska, Paola Kudacki, Elizabeth Kurpis
, and Freddie Lieba.

Also in the crowd were Nellie Lim, Elizabeth Lippman, Roxanne Lowit, Piper Marshall, Shantell Martin, Gaia Matisse, Alex Merrell, Jennifer Morrison, Virginie Mouzat, Odette Pavlova, Erica Pelosini, Sophie Plimpton, Cipriana Quann, Luisa Rabbia, Mery Racauchi, Crystal Reed, Theodora Richards, Contessa Romina Bellati, Vlada Roslyakova, Amanda Ross, Hal Rubenstein, Lola Rykiel, Valentina Siragusa, Nina Suess, Elizabeth Sulcer, Niki Taylor, Harper’s Bazaar’s Chris Tennant and wife Zoe, Allese Thomson, Janie Tienphosuwan, Linda Tol, Giorgia Tordini, Xenia Van Der Woodsen, Marlies Verhoeven, Lauren Veronis, Blair Voltz Clarke, Zanita Whittington, Nicole Wong, and Anya Ziourova.


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by Ben DiamondPhotographed by Billy Farrall