On The Avenue

Magrino Over the Rainbow

by Michael Gross Photographed by Patrick McMullan/PMc
Wednesday, July 26, 2017

In a media-elite ecosystem rocked by change, there are few constants anymore, but one of them celebrated its 25th anniversary last night at The Rainbow Room’s Bar 65 atop Rockefeller Center. Susan and Allyn Magrino, the beloved sister act behind Magrino PR, showed and were showed love in a house packed with ink-stained wretches, broadcast heavy-weights, digital nabobs and some makers of headlines, too, ranging from founding agency client Martha Stewart to Michael Douglas.

Against a stunning skyline backdrop, media machers (Cathy Black, James and Lisa Cohen, Jim Dunning, Michael Clinton, and former New York Timesman Glenn Collins mingled with former and present gossip columnists like Richard Johnson, Cindy Adams and Frank DiGiacomo, fashion folk like Amy Fine Collins, Fern Mallis, Alina Cho, Nicole Miller and Stefano Tonchi, decorators Jeffrey Bilhuber and Jamie Drake, restaurateurs (Drew Nieporent, Charles Masson, Mario Maccioni, Francois Latapie, Richie Notar, Alex von Bidder, Julian Niccolini and Steve Millington were in the the house), boldfacers (Chris Blackwell, Nina Griscom, Estée Lauder’s John Dempsey, Gillian and Sylvester Miniter) and a magazine editor’s Hall of Fame (Terry McDonnell, Jay Fielden, Nancy Novogrod, and more).

The Magrino sisters spoke of their shark-like devotion to moving forward and keeping up with the tides, and displayed their devotion to their family and friends, as guests nibbled charcuterie and baby burgers and drank copious amounts of Whispering Angel, the rose wine the agency helped make a phenomenon. Read AVENUE‘s anniversary interview with Susan and Allyn here.


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