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Marni’s Wonderful World of Color

by Barbara Hodes and NYC Private Shopping Tour Photographed by Barbara Hodes and Marni
Tuesday, October 23, 2018
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Marni has a new home on Madison Avenue. The two story boutique at 822 Madison is a beautifully designed space that is as beautiful as the clothing and accessories that live there. Designed by an in-house team, the space draws you in with a subtle mix of color, materials and textures. Powerful without being overpowering, it is a refreshing atmosphere to find the newest Marni pieces in a series of rooms that lead from one surprise to another. The brand has always been a go-to resource for women with a creative bent. Individual adornment and creativity go hand in hand here. Marni has long been known for collaborating with artists, and several of them are highlighted in the new space. Along with the Madison Avenue flagship, stores have been imagined in Paris, Rome and Florence. Creative Director, Francesco Risso is in charge of the offbeat, whimsical brand. Each store has its own video collaboration and its own totemic creature; in New York, there’s a video by Belgian artist Sammy Slabbinck. The haunting New York Fawn, a one of a kind piece, and a symbol of sensitivity, intuition, gentleness, and innocence, is created by hand in papier-mache and beads by women in the village of Casanare in Columbia, and is for sale in a limited edition.





 Marni, the brand, is a combination of many creative collections. Mr. Risso and Marni are both delightfully daffy. Artists are continually brought into the mix. This season’s artist is American Frank Navin. His naïve touch is visible every category. Walking into the first space in the store is like walking into bag heaven. Marni’s iconic bags and soon to be iconic new ones are all on view. Paniers in dozens of variations, Trunk bags (actually drawers full of them), Button, Caddy, Law, Monile as well as Bucket Bags and Shoppers and many others. I could spend a long time here weighing my choices. How does one choose?





Upstairs is the Marni world of shoes in a light-infused sorbet/macaroon colored space. Sneakers and Fussbetts, furry slides, sandals, sling backs, pumps, loafers, boots, and pumps are all on hand. The space is so inviting you wish you could move in.





Mr. Risso has given the ever artsy Marni clothing his own sense of humor. The collection has always had its own print personality. This season is no different. A 60’s festival photo print, a grinning green cat, florals, stunning petal prints by Frank Navin, geometrics, florals tartans and more. I was especially drawn to the statement coats. One of the motifs of the fall collection is trailing thread-like embellishments. These and trace stitching are found on many of the garments, lending a sophisticated hands-at-work look. Coats are also spliced, and mixed with an artisanal meets tech touch. The signature Marni racks are brimming with color and ideas. Dresses, jackets, skirts, pants, blouses and sweaters are all covetable.





The brand’s signature jewelry is also highlighted. Collectible and original, there are wonderful resin pieces, as well as leather and metal. Try on the fine gold necklace with charms that resemble off the grid figures that mix a Christmas Crackers vibe with Cracker Jack treats. There are puffy metal tribal necklaces, crisp geometric earrings, and more romantic floral and pendant shapes. Mix them in with your Marni clothes for a maximal statement or simply wear them with more minimal clothes for a pop.



Come on in and meet the Fawns and discover the world of Marni in this enchanting new flagship. Here is the @sammyslabbinck video, a NYC Pop Art mashup:





Check out #Marni for more.  


NYC Private Shopping Tour is AVENUE’s new shopping column, covering retail exclusively for avenuemagazine.com


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